B2B SaaS

Why the B2B Marketing Playbook is broken (and how you can fix it)

By 21st April 2019 No Comments

In marketing, everyone is using the same playbook. Think about it. How many marketing discussions have you heard that follow some variation of this narrative?

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.