B2B SaaS

What the New Rules Of Customer Engagement Mean For Your Buying Experience

By 10th November 2019 No Comments

Businesses can no longer rely on product and price to stand apart – buyers are looking for experiences worth remembering. Salesforce defines customer engagement as “how brands connect with customers across all touchpoints and build relationships over time.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.