B2B SaaS

What is B2B Intent Data?

By 28th August 2019 No Comments

Informed by intent, highly personalised, specific campaigns (such as Account-Based Marketing) gain an extra layer of precision. With intent data: Regardless of your particular marketing and sales approach, with an understanding of intent, sales teams can engage with an extra layer of accuracy.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.