B2B SaaS

What Every SaaS Business Needs to Know About User Adoption

By 13th March 2019 No Comments

Editor’s Note: The following article is based on Rachel Orston’s presentation at SaaStr Annual 2018. You can see the full presentation here. User adoption is the process of ensuring each of your users is successful in using your product to achieve their business goals.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.