B2B SaaS

Ultimate Guide to Sales Email Personalization 2020

By 1st December 2019 No Comments

Of late, I’ve become enamored of the insanely valuable content Becc Holland has been producing on email personalization. While she may not realize it, her approach builds on the shoulders of giants, esp. M. Jeffrey Hoffman who pioneered a similar approach at his firm BASHO Strategies circa 2002.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.