Of late, I’ve become enamored of the insanely valuable content Becc Holland has been producing on email personalization. While she may not realize it, her approach builds on the shoulders of giants, esp. M. Jeffrey Hoffman who pioneered a similar approach at his firm BASHO Strategies circa 2002.
- How to create sales enablement content that does the selling for you
- 17 Examples of Aha! Moments That Have Changed Product Companies Forever
- Ask the Experts: Which Sales Methodology Do You Use and Why?
- The Complete Guide To Non-Sucky SaaS Transactional Emails
- How To Build An Organic Marketing Engine — 4 Lessons From Spotify Wrapped