B2B SaaS

Should You Raise Prices When Your Costs Go Up?

By 13th February 2019 No Comments

The knee jerk reaction to an increase in costs is often a price increase. Some years ago, I was sitting in the office of the VP of Pricing at a major manufacturing company. It was during a period of rising commodity costs and their input costs (metals, rare metals, energy) were climbing quickly.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.