B2B SaaS

Settling the ABM vs Inbound Debate

By 8th October 2019 No Comments

I’ve been an ABM fan-boy for several years now, but I got my digital marketing chops in inbound marketing. Truth is, I like them both, and I scratch my head when I read serious professionals say that ABM replaces inbound or that inbound is just for B2C.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.