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B2B SaaS

Sales Prospecting Emails: How Much Personalization Counts As Too Much?

By 5th February 2021No Comments

Individualized or persona-based emails (aka personalized emails) are critical in attracting target audiences and increasing sales. Today’s consumers expect more than one-size-fits-all email blasts.

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Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.