B2B SaaS

Sales Email Personalization Research Reveals Key to 2x Reply Rates

By 8th August 2019 No Comments

Sellers consistently struggle to connect with their buyers in an overcrowded and noisy sales landscape. Conventional wisdom tells us that the more personal we are in our communications with buyers, the better results we’ll see.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.