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B2B SaaS

SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups

By 16th September 2020No Comments

If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first.

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Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.