By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to get an active user is to ensure your App is still on the device. I have addressed this in detail in my previous post:
- How SaaS Companies Can Increase Average Account Values & Contract Sizes
- Why successful SaaS startups fumble and fail to scale
- How Zuora Drives 60% : plus of its Growth by outbound, even when accounts need nurturing for years (With Examples)
- What Will You Do When B2B Emails Stop Working?
- How to Keep Your Team Accountable to Pre-Meeting Research