B2B SaaS

Lead Nurturing vs. Direct Conversions: Which is better for content marketing?

By 14th July 2018 No Comments

We’ve noticed that companies that are investing in content marketing often have this important internal debate regarding converting blog readers: What brings higher ROI for companies, nurturing leads through an email list or going for direct conversions? Let me explain.

Click here to read full article

Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.