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Learn how to setup a lead generation and nurturing process for less than £1 a month.

In this video I will show you how to build and implement a lead generation and nurturing process for less than £1 a month.

It took me approximatley 5 hours to set everything up and I spend only 10 minutes a day with outreach.

Please note, that this is a very basic example to show you how easy and cost effective Marketing Automation can be.

There are plenty of improvements that I could make to this process, which I cover at the end of this guide.


  1. Identify the target audience
  2. Create a free offer and paid for offer
  3. Landing page and lead nurturing
  4. Outreach
  5. Nurture + upsell
  6. Next level – paid ads, scale outreach, tools you could use

I’ven working on a lead generation process that costs less than $30 a month and takes around 5 hours to set up. Once it has been set up it only takes about 30 mins of work a day to automate the lead generation process. It combines Zapier, Autopilot, LinkedIn and Email Hunter, so lends itself better for the B2B market.

I’m putting together a guide and perhaps a video which shows how you can set this up yourself and would love the opportunity to share it with you and an audience in London this August.

Before anything else – think Strategy.

First step – Strategy.

Before you build anything you need to think about the following:

  1. Who your target audience will be?
  2. What you can offer them for free? What is the next logical step for them?
  3. Where will you find your target audience?

In addition, you will need to create content for:

  1. Landing Page
  2. Nurture Emails

Again, in this is example I have kept the offer and content very simple.

Tools in the Stack.

Landing Page: WordPress
Lead Generation: ConvertFlow (free plan)
Marketing Automation: AutopilotHQ ($1 per month)
CRM: Hubspot (free plan)
Email finder: (free plan)
Outreach: LinkedIn / Facebook / Twitter
Email Outreach: / Mailshake / Mixmax

How this process could be improved.

How this can be improved.


  • Add social proof to the landing page
  • Create multiple nurture tracks based off their email responses
  • Scale outreach via email
  • Increase leads through paid advertising

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Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.

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