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Importance of Integrating CRM and Marketing Automation

By 14th July 2018 No Comments

Introduction of Customer Relationship Management programs (CRM) paved the way to a genuine digital revolution. CRM is considered the key reason for the success of any marketing and sales campaign due to its cost effectiveness, customizability, transparency and automated features.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.