Introduction of Customer Relationship Management programs (CRM) paved the way to a genuine digital revolution. CRM is considered the key reason for the success of any marketing and sales campaign due to its cost effectiveness, customizability, transparency and automated features.
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Importance of Integrating CRM and Marketing Automation
Mark Colgan
Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.