B2B SaaS

How to Use LinkedIn to Build High-Value Relationships

By 10th November 2019 No Comments

“A bigger following means more sales.” It’s a common idea is sales, but it’s a big mistake on LinkedIn. I’ve grown my LinkedIn following by 185% in the last 2 years (from about 7,000 people to 13,064 as of the writing of this article). But by itself, that’s just a vanity metric.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.