B2B SaaS

“Growth Hacking” Is A Go-To-Market Strategy, Not A Job Title

By 11th February 2019 No Comments

In a recent twitter thread, Andrew Chen outlined some issues with growth hacking. At the heart of this, Chen explained that the “tips and tricks school of growth hacking” leads to unsustainable advantages .

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.