B2B SaaS

From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. But — The Cavalry is Coming.

By 14th July 2018 No Comments

The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 100% YoY growth + 50% of new customers from zero-cost marketing) to the next phase — Initial Scale. Inevitability in SaaS comes around $10m in ARR, plus or minus.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.