B2B SaaS

Customer Retention Done Right–Strategies that Build Lasting Relationships

By 29th July 2019 No Comments

What is Customer Retention? To define retention, we first need to mention that it’s part of a larger effort known as customer relationship management. This is commonly referred to as CRM–not to be confused with your CRM software.

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Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.