Category

B2B SaaS

B2B SaaS
12th December 2018

Marketing Automation for a SaaS Business

Having worked in a number of SaaS companies, I often get approached for help implementing “marketing automation” processes and platforms.
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B2B SaaS
12th December 2018

Don’t Delegate, Automate: 7 Marketing Activities to Set and Forget

Most marketing activities are tedious, time-consuming, and expensive. You probably dread most of them.
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B2B SaaS
11th December 2018

193 days, 1,482 emails, $590,000 dollars: Exposing the Nitty Gritty Details of our Seed Round

Last month we announced a new funding round for Tettra. I’ll admit, it feels really great to be able to tell the world that we closed more money. Especially after…
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B2B SaaS
11th December 2018

Brady Flynn (Primer) on how to accelerate growth at early-stage startups

Another way to adopt this customer-first mindset is thinking in terms of a story. Think to yourself—how would I explain this to the customer if they were sitting right next…
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B2B SaaS
11th December 2018

How Domino’s Pizza Drove a 90x Increase in Stock Value by Acting Like a Tech Startup

Startups can learn some of the most valuable lessons on product and marketing from the growth of the world’s biggest pizza chain. The story of Domino’s Pizza is a hero’s…
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B2B SaaS
11th December 2018

Replacing the Sales Funnel with the Sales Flywheel

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated…
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B2B SaaS
11th December 2018

How Alex Birkett grew ConversionXL’s blog to 3 million visits per year

Alex Birkett is HubSpot’s Senior Growth Marketing Manager, and he specializes in the area of user acquisition. Prior to his current stint at HubSpot, Alex worked as a Growth Marketing…
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B2B SaaS
11th December 2018

5 Ways Startups Can Drive Massive Organic Growth

It can feel like a David and Goliath scenario. As a startup, you may be tempted to look at the established giants in your niche and believe you have no…
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B2B SaaS
11th December 2018

Top Go-to-Market Myths in B2B SaaS by @kaleighf

For good reason: Everyone wants the go-to-market hack or shortcut that will help their brand launch and scale more quickly (and outpace the competition while they’re at it.) And for…
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