Recommended B2B

SaaS Articles

The topic of B2B SaaS Marketing is more than a career for us at Yellow O, it’s a passion.

Below are a selection of the latest articles and resources on B2B SaaS Marketing which cover the entire customer journey, from acquisition and engagement to retention and growth.

We hope you enjoy these hand selected articles.

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B2B SaaS Marketing and Sales Posts We’ve Enjoyed Recently

B2B SaaS
8th January 2019

Series A SaaS Startup Benchmarks for 2018

How far along was the typical SaaS Series A in 2018? The median business was at $1.8M in ARR and growing at 250%. The chart below shows a representative sample…
B2B SaaS
7th January 2019

Product is the Future of Growth – Here’s Why

Kieran Flanagan is the VP of Growth at HubSpot, a marketing and sales software company. He is responsible for the growth of HubSpot's freemium products, monetization of their freemium funnels…
B2B SaaS
2nd January 2019

How Talking to Your Customers (Not Emailing!) Increases Sales, Reduces Churn, and Builds Loyalty

Every SaaS company struggles with learning how to grow, and how to reduce churn. While there are plenty of SaaS growth strategies available, there is one solution that is so…
B2B SaaS
1st January 2019

How to Create a Sales Follow-Up Process

You’ve made initial contact, had a formal meeting where you made your pitch, and feel confident about your lead. But remember that only 2% of first meetings end in a…
B2B SaaS
1st January 2019

99 B2B SaaS Growth Hacks to Try Today

If you’re struggling with growth and looking for quick ideas that are relatively easy to implement, this is the place to get inspiration. I personally prefer quick, actionable growth hacks…
B2B SaaS
31st December 2018

2019 Content Marketing Strategy For Hypergrowth SaaS Companies

This strategy is not ideal for all businesses. It is designed for aggressive SaaS marketers who want consistent AND scalable traffic. If you want to get millions of traffic, hundreds…
B2B SaaS
20th December 2018

How Effin Amazing helps people win at marketing

Effin Amazing is an analytics and marketing stack agency business. They're focused on helping companies expand through the implementation of purpose-built marketing tech stacks.
B2B SaaS
13th December 2018

Customer Messaging Platform | Intercom

Click here to read full article
B2B SaaS
12th December 2018

Marketing Automation for a SaaS Business

Having worked in a number of SaaS companies, I often get approached for help implementing “marketing automation” processes and platforms.
B2B SaaS
12th December 2018

Don’t Delegate, Automate: 7 Marketing Activities to Set and Forget

Most marketing activities are tedious, time-consuming, and expensive. You probably dread most of them.
B2B SaaS
11th December 2018

193 days, 1,482 emails, $590,000 dollars: Exposing the Nitty Gritty Details of our Seed Round

Last month we announced a new funding round for Tettra. I’ll admit, it feels really great to be able to tell the world that we closed more money. Especially after…
B2B SaaS
11th December 2018

Brady Flynn (Primer) on how to accelerate growth at early-stage startups

Another way to adopt this customer-first mindset is thinking in terms of a story. Think to yourself—how would I explain this to the customer if they were sitting right next…
B2B SaaS
11th December 2018

How Domino’s Pizza Drove a 90x Increase in Stock Value by Acting Like a Tech Startup

Startups can learn some of the most valuable lessons on product and marketing from the growth of the world’s biggest pizza chain. The story of Domino’s Pizza is a hero’s…
B2B SaaS
11th December 2018

Replacing the Sales Funnel with the Sales Flywheel

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated…
B2B SaaS
11th December 2018

How Alex Birkett grew ConversionXL’s blog to 3 million visits per year

Alex Birkett is HubSpot’s Senior Growth Marketing Manager, and he specializes in the area of user acquisition. Prior to his current stint at HubSpot, Alex worked as a Growth Marketing…
B2B SaaS
11th December 2018

5 Ways Startups Can Drive Massive Organic Growth

It can feel like a David and Goliath scenario. As a startup, you may be tempted to look at the established giants in your niche and believe you have no…
B2B SaaS
11th December 2018

Top Go-to-Market Myths in B2B SaaS by @kaleighf

For good reason: Everyone wants the go-to-market hack or shortcut that will help their brand launch and scale more quickly (and outpace the competition while they’re at it.) And for…
B2B SaaS
11th December 2018

Keyword Research for SEO: The Definitive Guide

In other words, this isn’t a specific keyword. It’s a broad topic. For example, let’s say that you run a business that sells basketball hoops.
B2B SaaS
11th December 2018

Lead Generation The Definitive Guide

Welcome to the definitive guide to lead generation. Leads are the life blood of your business, without new leads your business can’t grow and thrive.
B2B SaaS
11th December 2018

How HubSpot Built A Sales Funnel That Generates $375.6 Million Every Year

HubSpot’s Entire Sales Funnel Uncovered. How They Convert Cold Prospects Into Customers. This step-by-step sales system (you can easily steal) built a $375.6 Million a Year Online business.   Have…
B2B SaaS
11th December 2018

How To Map Out Your Startup’s Growth Channels

Around the time an Initialized Capital company finds product-market fit, one of the very first topics we dig into with them is finding their growth channels.
B2B SaaS
11th December 2018

A Fully Loaded SaaS Marketing Stack

I’m a nerd, I know. But if you’re focused on developing a repeatable way to grow, you aren’t just thinking about individual tools, you’re thinking about how these tool fits into an agreeable combination or “stack.” 
B2B SaaS
11th December 2018

19,475 Targeted Outreach Emails with 20 Lines of Code

Below is a guest post from Ryan Kulp who runs growth at Distribute and is the Founder of Fomo. Ryan has run a number of outreach campaigns and recently put together a programatic approach…
B2B SaaS
11th December 2018

Remember first signing up for Acquire New Users with Better Activation

Upcoming SlideShare Loading in …5 × Remember first signing up for Growth Hacking acquire new users with better activation What’s one of the biggest bottleneck’s startups face? OH: The internet…
B2B SaaS
11th December 2018

From an Idea to Exit: How I Launched, Marketed and Sold my first SaaS

This is a story of how I launched, marketed, grew and sold my first micro SaaS - HeadReach. I’m sharing all the marketing frameworks and formulas that helped me do…
B2B SaaS
3rd December 2018

How to Assess Your MarTech Stack

When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort though.
B2B SaaS
23rd November 2018

The 67 tools & services we use to run our startup

Running a company requires very few tools and services, however there are quite a few that do make things much easier and faster.
B2B SaaS
23rd November 2018

How we got from $0 to $75,000 MRR with zero marketing budget

When we started Scentbird in September 2014, we were looking for a fast and cheap way to grow our subscriber base. Fortunately, I stumbled upon a video on YouTube where…
B2B SaaS
23rd November 2018

WorkflowMax — The Paid Acquisition Funnel Of A Leading Project Management Platform

I’m obsessed with helping software companies build scalable growth engines. Copywriter & Conversion Specialist for SaaS businesses at lucasmondora.com, Founder of precisepath.co
B2B SaaS
14th November 2018

Build a growth stack, not a tech stack

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the…
B2B SaaS
6th November 2018

The Ultimate Marketing Automation Dictionary

Click here to read full article
B2B SaaS
6th November 2018

#SaaS: A landscape of the growing number of alternatives to VC funding

Since I started to cover the rise of SaaS companies which don’t necessarily want to take the VC path (or cannot), I regularly get asked to share the name of…
B2B SaaS
6th November 2018

How Square Became a $30 Billion Company by Reimagining Payments

Prior to 2009, one of the greatest challenges facing small business owners wasn’t how to compete with huge e-commerce retailers like Amazon. It wasn’t finding skilled staff, negotiating the price…
B2B SaaS
15th October 2018

What You Need to Know About Tracking Sales in Your Recurring Billing Business

One of the most exciting but challenging aspects of running a recurring billing business (SaaS, IoT, Publishing, etc.) is keeping track of sales bookings as they re-occur over time.
B2B SaaS
15th October 2018

SaaS marketing 101: marketing for growth and survival

There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to make sure your customers see your message is to understand…
B2B SaaS
15th October 2018

The Ultimate Product Launch Strategy Checklist

Launching a new product is always a risky move. And as technology grows by leaps and bounds each day, SaaS companies are churning out new products to keep up with…
B2B SaaS
15th October 2018

Lattices B2B lead follow up journey

Alex Kracov is the Head of Marketing at Lattice, a performance management platform for growing companies like Birchbox, Cruise, Glossier, Gitlab and New York Public Radio. Prior to starting at…
B2B SaaS
15th October 2018

Customer retention: 5 best practices & 6 strategies for low churn

Customer retention is the silent killer of SaaS businesses today. People get curious, kick the tires, shrug their shoulders and leave without saying goodbye. Even if you are acquiring customers…
B2B SaaS
15th October 2018

How to Achieve $1M ARR in 6 Months: 9 Lessons We Learned

Less than one year ago, we launched Setapp. On 25 January 2017, we went ahead with the public launch of Setapp. In six months, we had already achieved $1 million…
B2B SaaS
15th October 2018

Boosting Your Presence at Software Directories = 300% Increase in MRR

In my previous blogpost, I've mentioned that listing your SaaS product in SaaS directories is one of the most ROI positive growth hacks you can do. But the real results…
B2B SaaS
7th August 2018

If You’re Building Your B2B Marketing Strategy, Start Here

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective.
B2B SaaS
2nd August 2018

5 B2B Marketing Strategies To Explode Your Company’s Growth in 2018

B2B marketing isn’t easy. And that’s just scratching the surface.
B2B SaaS
20th July 2018

The Definitive Guide to Social Selling on LinkedIn

If you’re a B2B salesperson, you’ve got to be using social selling on LinkedIn to engage with your audience. With over 400 million users, there’s a ton of opportunity to generate new…
B2B SaaS
14th July 2018

What Your New SaaS CMO Should Focus on During Their First 100 Days

Hiring a new Chief Marketing Officer (CMO) is an exciting time for a SaaS Startup as it usually signifies that Product-Market fit has been established and that either cash flows…
B2B SaaS
14th July 2018

How to Build Intimate Relationships With Your Customers With This Single Lead Nurturing Campaign

What is marketing? This is a question many marketers have tried to answer, and most get it wrong. I'm not saying I have the definitive answer, but for me marketing…
B2B SaaS
14th July 2018

Hard Lessons Learned from 1,000 Cold Email Campaigns – Crowdcast

Click here to read full article
B2B SaaS
14th July 2018

How Rebelhack trains its team to think like growth hackers + what I have achieved in 2 years as a growth hacker

Two years ago, I started with Rebelhack, back then it was a five person team with 3 very early stage startups as clients.
B2B SaaS
14th July 2018

How Skyscanner became a global $2bn company by growth hacking instead of marketing

Skyscanner has become a huge global brand, and a unicorn company, in a relatively short space of time without really any significant forms of traditional marketing at all.
B2B SaaS
14th July 2018

The Essential Guide to Growing Your Early-Stage SaaS Startup

Click here to read full article
B2B SaaS
14th July 2018

Traction vs Growth

The traction phrase is where more startups are. Goal The one and only goal should be to find product-market fit among some audience segment. Part of this is understanding how…
B2B SaaS
14th July 2018

From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. But — The Cavalry is Coming.

The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 100% YoY growth + 50% of new customers from zero-cost…
B2B SaaS
14th July 2018

There’s only a few ways to scale user growth, and here’s the list

Scaling growth is hard – there’s only a few ways to do it When you study the most successful mobile/web products, you start to see a pattern on how they grow.…
B2B SaaS
14th July 2018

SaaS Growth Marketing 101: Resources to Launch, Market, Scale

Oh, SaaS growth marketing…it’s a lot more complex than you think. With all the moving parts: product, growth, customers, launches, and of course, profitability, it’s pretty easy to get lost…
B2B SaaS
14th July 2018

23 Marketing Automation Tools You Need to Use

Marketing is important to your business. Just call me Captain Obvious.
B2B SaaS
14th July 2018

How to 10x Your Growth if You’re a Startup with Early Traction

I recently watched the talk by Ilya Lichenstein, the CEO and co-founder of MixRank.  MixRank, a “spy tool for contextual and display ads”, is used to find out where your…
B2B SaaS
14th July 2018

From 1k to 10k customers: 4 steps to scale your B2B startup in new markets

So you’ve hit the 1,000 customer mark: Congratulations! You’ve made it further than many startups ever dream of going. But you and I both know you’re not done yet, so…
B2B SaaS
14th July 2018

Growing From 0-12k Organic Visitors by Mapping Content to the Sales Funnel

Do you have a blog that gets traffic but isn’t generating a ton of revenue for your business? After talking with numerous businesses over the last few weeks, I’ve realized…
B2B SaaS
14th July 2018

How to create a SaaS homepage that converts

Is your homepage designed to effectively convert more visitors into paying customers?
B2B SaaS
14th July 2018

AAARRR! What are Pirate Metrics?

One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of…
B2B SaaS
14th July 2018

A SaaS Marketing Plan for High Growth Companies

Tour de France winner Greg Lemond once said, "It doesn't get any easier, you just go faster." The same might be said for for the transition from product-market fit to…
B2B SaaS
14th July 2018

Customer Lifecycle Marketing with Pirate Metrics

Last week I outlined how I have adopted Pirate Metrics to work as my guiding framework for customer lifecycle marketing. As a refresher, Pirate Metrics is AAARRR (get it?), which stands…
B2B SaaS
14th July 2018

21 Customer Acquisition Strategies to Win New Customers

Figuring out how to acquire new customers is difficult. I've spend the past few years working with all kinds of different businesses across a range of industries to help them…
B2B SaaS
14th July 2018

How to smoothly scale up a small business from startup phase

The most daunting thing about scaling up your business is not knowing where to start. TradeGecko's inventory and order management software takes the pain out of growing. Click here to…
B2B SaaS
14th July 2018

3 forward-thinking marketing strategies to scale your startup

It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to pick the most effective strategy, tailor it…
B2B SaaS
14th July 2018

The ultimate cold email checklist

At QuickMail.io, we know quite a bit about cold emails and not only did we learn a shit lot about it, we designed our tool to help you ensure maximum…
B2B SaaS
14th July 2018

How We Built a Unique Content Strategy for 4 of Our Clients

When a company wants to work with us, we have them fill out a form on our work with us page asking a few questions about their content strategy, traffic, and…
B2B SaaS
14th July 2018

3 B2B Marketing Questions to Ask as You Scale from a $1M to $10M plus Company

To be successful, the marketing team navigates dynamic environments that include growth driven changes and challenges. The team must optimize the business bedrock of people, strategy, execution, and budgets (from…
B2B SaaS
14th July 2018

How to Find Your Most Profitable Customer Segments to Speed Up Revenue Growth

We took a different approach. Throughout 2016, we targeted many customer types—small businesses and enterprise corporations across a variety of industries and sectors. Toward the end of 2016, we integrated…
B2B SaaS
14th July 2018

How to Find Your User Acquisition Channels

When your startup is first launching, the pressure to “be everywhere” online is significant. “You’ll fail without investing in Facebook Ads,” one article claims. “The most engaged buyers are on…
B2B SaaS
14th July 2018

What does it take to raise capital, in SaaS, in 2018?

About two years ago I thought about the question of what it takes to raise capital, in SaaS, in 2016 and tried to give an answer that would fit on…
B2B SaaS
14th July 2018

Retentioneering 101: Track & Retain your App installs

By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to get an active user is…
B2B SaaS
14th July 2018

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it…
B2B SaaS
14th July 2018

Doing Things That Don’t Scale vs. Things That Do

What’s your favourite term in the world of startup jargon? The word is short and sweet, but unleashes a barrage of ideas and further questions to be answered.
B2B SaaS
14th July 2018

Don’t invest in paid marketing for your SaaS until you read this

And then on a strategy call with the Head of Marketing at a popular SaaS analytics company I got asked this follow-up question… how much monthly ad budget should you…
B2B SaaS
14th July 2018

AARRR How To Use Pirate Metrics Like a Boss Matey

Startups love metrics. They’re obsessed, even.
B2B SaaS
14th July 2018

Stop Blogging and Start Building Tools For Great Content Marketing ROI

We’re currently experiencing content gold rush. It seems like everyone today is blogging — no matter how mediocre, no matter how un-original the content. Blogging is a great way to prove your…
B2B SaaS
14th July 2018

AARRR (Startup Metrics)

This is the AARRR (Must Read!) startup metrics model developed by Dave Mcclure. These 5 metrics represent all of the behaviors of our customers. We want to break down these…
B2B SaaS
14th July 2018

We Studied 6,452 SaaS Companies. The Findings Will Make You Grow.

The beauty of the subscription model is that relationships are built right into the revenue model. You provide consistent value to your customers, and in turn, they continue to pay…
B2B SaaS
14th July 2018

How to Leverage Online Review Sites for Growth

Growth marketing is a buzzword that is thrown around frequently. New startups, specifically tech and software companies, often hire growth marketers or growth hackers to help them improve brand recognition,…
B2B SaaS
14th July 2018

10 of the Best Scraping Tools to Automate Your LeadGen and Prospect While You Sleep

Data scraping is prospecting technique that gets a machine to do all the heavy lifting for you. Basically, a program extracts data from many websites —or apps or databases— and…
B2B SaaS
14th July 2018

Product is the Future of Growth – Here’s Why

Kieran Flanagan is the VP of Growth at HubSpot, a marketing and sales software company. He is responsible for the growth of HubSpot's freemium products, monetization of their freemium funnels…
B2B SaaS
14th July 2018

A B2B Startup’s Guide to Creating an Ideal Customer Profile (ICP)

Most startup founders have big dreams: six-figure deals, world-class brands as clients, and steep, steady growth.
B2B SaaS
14th July 2018

The Customer Journey Mapping Guide to Getting Started

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off.
B2B SaaS
14th July 2018

The Ultimate Guide to Finding Your Unique Selling Proposition

Hands down, the question I get most from readers is “how do I make my business or website unique?” I’ve talked to at least 10 of you over the past…
B2B SaaS
14th July 2018

How New SaaS Companies Should Be Using Content Marketing

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works.
B2B SaaS
14th July 2018

Lead Nurturing vs. Direct Conversions: Which is better for content marketing?

We’ve noticed that companies that are investing in content marketing often have this important internal debate regarding converting blog readers: What brings higher ROI for companies, nurturing leads through an…
B2B SaaS
14th July 2018

EXACTLY why B2B startup marketing doesn’t work

Hey there, fellow founder! I know that marketing strategy is often a big obstacle in starting a company. You start looking for first clients in all the wrong places. A few…
B2B SaaS
14th July 2018

The Ultimate Guide to Startup Marketing Without a Budget

Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation out of nowhere. That doesn’t happen. When…
B2B SaaS
14th July 2018

Social Media Marketing Made Simple: A Step-by-Step Guide

Social media is the fastest growing trend in the history of the world. This sector has grown faster than the Internet itself.
B2B SaaS
14th July 2018

Importance of Integrating CRM and Marketing Automation

Introduction of Customer Relationship Management programs (CRM) paved the way to a genuine digital revolution. CRM is considered the key reason for the success of any marketing and sales campaign…
B2B SaaS
14th July 2018

Reorganizing Your SaaS Startup’s Organizational Structure to Optimize the Customer Lifecycle

Recently, I wrote about customer/revenue operations, an idea that seems to be taking hold at many different SaaS companies. Instead of optimizing the performance of each individual step of the…
B2B SaaS
14th July 2018

Introducing Revenue Reporting – The Metric That’ll End The War Between Your Marketing & Sales Teams

For decades, marketers have argued with sales teams about what makes a lead qualified. They’ve fought about what influenced a sale: a marketing campaign or a sales call?
B2B SaaS
14th July 2018

How To Increase Your Revenue With A Simple Marketing Funnel

Every business owner that I know wants to make more money. But, that isn’t what drives them. With few exceptions, business owners like yourself do what they do because they…
B2B SaaS
14th July 2018

Evergreen content: How to have a successful blog without creating (almost) content

The creation of content is one of the most important steps of digital marketing, it can be said that it is a fundamental pillar of it.
B2B SaaS
14th July 2018

Scaling a Blog: How I Grew Blog Traffic from 0-35,000 Monthly Uniques in 6 months

How do you grow a blog with limited resources? That was the challenge I had when joining the company ThinkApps as the first marketing hire and 4th full-time employee. ThinkApps is a…
B2B SaaS
14th July 2018

The State of SaaS in 2018

The global community of SaaS entrepeneurs, execs and investors met in San Francisco last week at SaaStr 2018. Jason Lemkin’s 3 day festival of knowledge and networking was bigger than…
B2B SaaS
14th July 2018

How To Target Your Competitor’s Customers With Facebook Ads And More Starting From Twitter

In my estimation about 70–80% of engagement on Twitter is bot behaviour. Likes, retweets, adding to lists, follows — it’s all fake.
B2B SaaS
14th July 2018

Sales Enablement: The Who, What, How, When, and Why of Sales Enablement

If you work in sales, chances are you’ve recently heard the term sales enablement. Although it’s a hot topic, there seems to be some confusion around whether it’s just another…