About Yellow O
B2B SaaS Marketing Experts
Yellow O partners with B2B SaaS companies in order to scale and grow their business utilising Digital Marketing Strategies and Marketing Automation platforms.
We exclusively work with product focused SaaS companies who have achieved product market fit and are ready to accelerate growth.
We partner with you to understand your business, industry, products, resources and sales and marketing infrastructure. We're effectively one of your team.
We develop a Digital Marketing Strategy that utilises the right tools to engage with prospects and customers throughout the SaaS Marketing Lifecycle.
We implement your Marketing Stack that enables you to achieve your growth objectives and has the ability to scale.
4. Measure & Support
We measure your results and provide ongoing support, training and advice to ensure you meet and exceed your targets.
Yellow O was established by Mark Colgan in 2011. Initially Yellow O worked with both B2B and B2C companies. However, as Mark's experience is within the B2B SaaS space, the focus has changed to solely working with B2B SaaS Businesses.
Mark originally started his career in Sales, working as Recruitment Consultant both for agencies and FTSE 50 companies. For the last 5 years Mark has worked with technology businesses and was responsible for establishing Digital Marketing Strategies and best practices in order to increase revenue.
In 2016 Mark decided to pursue a career as a consultant, working with a handful of clients at a time. Mark often delivers Digital Marketing talks and workshops at Meetup events in London.
Yellow O has a network of trusted freelancers that we outsource some work to. Typically we subcontract Graphic Design, Copywriting and Technical Development work to these freelancers.