B2B SaaS

8 Product Marketing Examples and Their Use Cases

By 9th March 2019 No Comments

Product-led growth is a hot topic in SaaS. As buyers do more solo research, compare more solutions, and make decisions before contacting reps, we’re seeing a shift in focus from sales-driven conversion to triggers inside the product itself.

Click here to read full article

Mark Colgan

Mark Colgan

Mark Colgan is a Sales and Marketing Automation Expert and regularly speaks on the topic of Revenue Optimisation, Outbound Sales and Marketing Automation.