For B2B SaaS revenue leaders

More pipeline from the team you already have.

I'm Mark. Across 250+ outbound engagements, I've helped sales teams find out why outbound has stalled and fix it: the targeting, the messaging, and the tools and AI holding it together. I diagnose it, design the fix, and stay until your team runs it themselves.

Book a 30-minute callNo deck. No hard sell.

  • 92–94%

    faster speed to lead on inbound at HiBob, across 17,000+ enquiries a year

  • 4 of 4

    reps I coached at a Series B fintech beat target and unlocked accelerators

  • $300k

    in pipeline generated in 4 weeks at Parallax

A 30-minute call

You'll leave knowing what to fix first.

  • A clear picture of what's actually holding your outbound back
  • One fix you can start this week, whether we work together or not
  • A straight answer on whether it's worth fixing at all
  • No pitch. If I'm not the right fit, I'll point you to someone who is
Book a 30-minute call

"Mark's feedback on our cadences led to immediate improvements." Anton Rummel, Co-founder, Moss

Sound familiar?

Most outbound doesn't break. It drifts.

A new tool here, three more SDRs there, an AI pilot nobody owns. Then one quarter the number gets missed and everyone's busy explaining why.

You hired more SDRs. Pipeline didn't move.

Same list, same messaging, more people sending it. Activity went up. Cost per meeting went up faster.

You've got seven tools and no system.

Each one fixed a problem for someone. Together they don't talk to each other, and nobody can tell you which play actually books meetings.

AI is writing your emails. Prospects can tell.

Reps paste the draft, hit send and move on. Reply rates drop, domains get burnt, and the board still wants to hear your AI strategy.

In 250+ engagements I've rarely seen a team miss because the reps weren't trying. It's usually the system around them. So before you change the team, it's worth looking there first.

Sound like you? Book a call

Trusted by B2B SaaS teams

  • Moss
  • HiBob
  • Oyster
  • Zyte
  • HubSpot
  • Cognism
  • Cytidel
  • Tenor
  • Sampl
  • ThreatAware
  • Kinsta
  • CloudNC
  • Adthena
  • RevvedUp
  • GatherContent
  • Shipup
  • Sendoso
  • Appraisd
  • Metomic
  • YunoJuno
  • Groove
  • Uberall
  • Demodesk
  • Klaviyo

GTM Diagnostic

"The engagement provided the HiBob team with significantly more clarity around our outbound organization, along with actionable recommendations grounded in real-world data and experience."

Matthew RobertsMatthew RobertsOutbound Program Manager, HiBob

I had the opportunity to work with Mark while at HiBob on a comprehensive global outbound audit, and I couldn't recommend him more highly.

Mark was incredibly professional, thoughtful, and clearly an expert in the space. He brought a level of market knowledge and perspective that would have been difficult for us to develop internally, backed by a strong network and a deep understanding of industry trends and best practices.

What stood out most was the quality and thoroughness of his work. He moved quickly, communicated clearly, and consistently surfaced insights, benchmarks, and opportunities that gave us a much clearer picture of where we stood and where we could improve.

I would absolutely recommend working with Mark to any company looking for someone who deeply understands the role, market, and broader GTM landscape. He's extremely knowledgeable, exceptionally thorough, and a great partner to work alongside.

Who I help

The people who get asked "why isn't pipeline growing?"

CRO, CBO, CMO, VP Sales

You need a pipeline plan the board believes.

You inherited the team, the tools and the targets. I give you an outside view of what's actually broken, so you can fix it before the next board meeting, not after.

  • Pipeline coverage and cost per meeting
  • Where to invest, and where to stop
  • A credible answer on AI

Heads of Sales Development

You need the team hitting target, every month.

I started as a BDR, so I know you can't stop the machine to fix it. I work alongside your team so the fixes happen while they're still booking meetings.

  • Quota attainment across every rep
  • Faster ramp for new hires
  • AI your reps use well

RevOps and GTM Engineering

You need a clear brief before you build anything else.

You know your systems better than I ever will. I bring the strategy, the ICP and the scoring logic, so what you build actually moves pipeline.

  • A stack where every tool has one job
  • Data your reps trust
  • Builds tied to pipeline, not requests

Most of the teams I work with already have SDRs in seat and outbound running.

Ways to work together

Diagnose. Build and hand over. Or stick around.

Most clients start with the diagnostic. It's the quickest way to find out what's actually broken, and the plan is yours to keep whether we carry on together or not.

01

GTM Diagnostic

Best for: you know something's off but not exactly what, or you need evidence to take to leadership.

2 to 3 weeksFrom £7K
Book a diagnostic call

What happens

  1. Week 1: interviews with reps, managers and leadership, plus access to your CRM, sequences and call recordings.
  2. Week 2: I go through your data, stack and messaging, mystery shop your inbound, and get the first quick wins live.
  3. Week 3: findings and a plan, presented to your leadership team.

What you get

  • A findings report, ranked by impact on pipeline
  • A 90-day action plan your team can run
  • Quick wins delivered during the diagnostic
  • A readout your exec team will actually listen to
02

System Design and Build

Best for: you know what's broken and want it fixed properly, with your team owning it at the end.

4 to 8 weeksPriced on spec
Discuss a build

What happens

  1. Foundations: the Relevance Matrix for your segments and personas, plus account scoring so reps know who to work first.
  2. Plays: 2 to 4 outbound plays designed, written and launched, with AI only where it earns its place.
  3. Build: workflows built with your RevOps team, or a GTM engineering partner I trust. I stay accountable either way.

What you get

  • Your Relevance Matrix, ready for reps and AI tools
  • An interactive playbook your team can query
  • Live plays and sequences, tracked against pipeline
  • Onboarding and handover sessions for the team
03

Advisory and Enablement

Best for: after a diagnostic or build, when you want someone keeping the system sharp as you scale.

Monthly, rollingFrom £3500, depending on scope
Talk about advisory

What happens

  1. Every fortnight: a call with leadership to review what's working.
  2. Every month: sequence and call reviews, plus coaching for managers and reps.
  3. Every quarter: a review against your pipeline metrics and the plan for next quarter.

What you get

  • A second pair of eyes on every big decision
  • Reps and managers who keep improving
  • Messaging and plays updated as the market moves
  • No dependency: the goal is you don't need me
Book a callNot sure which fits? That's what the call is for.

System Design and Build

"We generated $300k in pipeline in 4 weeks"

Bret SwainBret SwainSenior Manager, GTM Solutions, Parallax

We partnered with Mark to build a playbook of outbound plays, where he helped us prioritise the biggest opportunities for building pipeline, which included list building, sequences, messaging, and more.

Mark was the perfect consultant and coach during our engagement. It was like a 4-week crash course in Clay, and we started with limited experience in outbound systems. Mark was patient with us, he provided a roadmap for success, and helped us stand up the foundational elements of our engagement.

We started with a blank Clay instance, and we landed on a streamlined set of integrated solutions that we leverage to manage outbound today: Clay, HubSpot, Apollo, Heyreach, and Smartlead.

Experience

Real numbers. No rounding up.

250+

outbound engagements, from Seed to enterprise

1,000+

SDRs coached through Sales Impact Academy

Advisory and Enablement

"Working with Mark was a real value-add for the team at Moss."

Anton RummelAnton RummelCo Founder, Moss

Mark's feedback on our cadences led to immediate improvements, and his coaching notes were very helpful for our team leads to better support the reps.

The group sessions brought fresh energy and motivation, especially for our newer SDRs who gained a lot from the structured, practical approach.

The one-on-one coaching had an even bigger impact, helping reps build confidence and improve their performance in a focused way.

He was collaborative, insightful, and clearly invested in helping our team succeed. I'd happily recommend him and would be keen to work together again in the future.

Mark Colgan

Why me

I've sat in every seat on your team.

I started as a BDR, walking round business parks and charming receptionists. Since then I've built and exited a 22-person agency, run a 100-person lead research team, and worked on 250+ outbound engagements.

Pattern recognition

After 250+ engagements, I can usually spot the problem in the first few interviews.

Honest about tools

I only recommend tools I'd use myself, and I'll tell you when you don't need another one.

You work with me

No juniors, no handoffs. The person on the sales call is the person doing the work.

Built to hand over

Your team owns everything at the end. I'm not trying to make you dependent on me.

Not just "another consultant"

  • Former child model
  • One time fox cafe hoaxer
  • Abducted by Mexican police
  • Spent 10 days on a deserted island
  • Met my now wife by using my outbound skills
  • Love pulling pranks on friends at any opportunity

Yeah...of course, I know sales...

And I'm very serious when it comes to it, but I also want to enjoy the work I do with my clients.

I pride myself on honesty, transparency and delivering my best work.

I'll sometimes tell you things you might not want to hear, or hold you accountable when you need that extra nudge.

At the end of the day, I want to do cool shit with awesome people and if I can do that through my work then I'm a very fortunate person.

So if you're on the fence right now and not sure whether I'm the right person to help you, just book the call.

What's the worst that can happen? You're not Mexican police right?

Learn more

What happens when you book

  1. 1

    Pick a time

    30 minutes on Zoom, whenever suits you.

  2. 2

    Answer three quick questions

    So I can prep properly and we don't waste the first ten minutes.

  3. 3

    Leave with a next step

    Whether that's working with me, someone else, or a fix you can do yourselves.

Questions you're probably asking

Do you just advise, or do you actually build things?

Both. I always run the diagnostic myself. For the build, I design the system and either build it with your RevOps team or bring in a GTM engineering partner I trust, and I stay accountable for the result.

Couldn't we just hire more SDRs?

Maybe. But if pipeline per SDR is already falling, more reps means more of the same at a higher cost. The diagnostic tells you whether hiring will help or just hide the problem.

We already have RevOps. Why bring you in?

Your RevOps team knows your systems better than I ever will. I bring the outside view and the pattern recognition, so they get a clear brief and the backing to build it.

How quickly will we see results?

I aim to get quick wins live during the diagnostic itself. Bigger shifts in pipeline take a quarter or two to show up, and anyone promising faster is guessing.

What does it cost?

The diagnostic starts at £7K. Builds are priced on spec and advisory starts at £3500 depending on scope, and you'll get a fixed price before anything starts.

What if you're not the right fit?

Then I'll tell you on the call, and point you to someone who is. I'd rather do that than take on work I can't do well.

Find out what's broken in your outbound, and what to fix first.

30 minutes with me. Bring your numbers, I'll bring the questions. Worst case, you leave with a fix you can do yourselves.

Book a call