Helping SaaS businesses to:
- Acquire and Engage with More Customers
- Increase Activation and Retention
- Improve Efficiency with Marketing and Sales Automation
- Accelerate the Sales Pipeline with Sales Process Optimisation
Helping SaaS businesses to:
Are you starting enough conversations with prospects to hit your targets?
Not sure which software you need across the entire customer journey?
Are leads falling through the cracks or are you wasting time on low-value tasks?
Do you need to convert more free trials into happy paying customers?
Recent testimonials from coaching clients
I’ll work with you to remove the bottlenecks in your Sales and Marketing processes so you can achieve your revenue goals. After all, it’s hard to read the label on the jar from the inside.
I’ve been lucky enough to be featured on several SaaS & marketing podcasts. Here are a small sample of these:
🎙️ Positioning: 84% open rate, 63% reply rate, 1MM+ ARR – Outbound Metrics Podcast
🎙️ How to find triggers in cold outreach – The B2B Sales Podcast
🎙️ Options and Methodologies for Building Scalable Marketing Automation Systems – Automated.af
🎙️ Always Be Connecting – The Agile Career Podcast
I have over 13 years of experience in B2B Sales and Marketing (mostly SaaS) having worked at FTSE 50 companies to venture-backed startups. I actually started my career in a sales role when working as a recruitment consultant, with the added responsibility of interviewing candidates and pitching them to open roles.
But since day 1, I’ve always been focused on revenue generation, which served me well when working in Marketing and leadership roles.
In the last 3 years, I’ve personally designed and implemented Outbound Prospecting strategies that have generated millions in revenue for several B2B companies. With one campaign generating $1.2m in revenue.
Previously, as Chief Revenue Officer at TaskDrive, I oversaw 100+ outbound prospecting campaigns across our customer portfolio and have unique insights into what works and what doesn’t.
Today, I’m building a Podcast Relations Agency (SpeakOnPodcasts.com) helping entrepreneurs share their message, grow their audience, and attract inbound leads through podcast guesting.