Why Inbound Marketing?
Inbound Marketing is a highly strategic approach to educate and nurture prospects through the SaaS Sales Funnel. At it's core, quality content is created that is of value to prospects that encourages them to interact with a your brand.
This valuable content is presented to prospects at the right time and in the right place. It is a long term strategy that compounds as it ages.
Generates Quality Traffic and Sales Ready Prospects
Prospects are educated by your quality content and contact you when they are ready to purchase
Increases Visibility and Awareness
Prospects are able to find your brand online through the specific content you produce
Encourages collaboration between Sales and Marketing
Both departments work together in order to produce helpful content and target the correct personas
Our B2B SaaS Inbound Marketing Process
Over the years we've developed a 3 stage process for Inbound Marketing. The process stays the same each time, but the findings, analysis and recommendations change with every company we work with.
We work with you to understand your business objectives and current Marketing efforts. Then, working closely with your sales team we develop Buyer Personas (a profile) of your ideal customers.
This is followed by an internal and external audit of your content and competitors content/activity.
2. Develop and Implement
We will take our findings from the 'Understand' phase and develop an Inbound Marketing Strategy that outlines the key tools and tactics that are required to increase qualified leads and revenue.
We will then work with you to implement these Marketing Automation tools such as Hubspot, Marketo, Pardot. We ensure that this is connected to your CRM system and educate your Sales team so that they understand how they can utilise the enriched customer data
3. Execute and Analyse
We're now ready to start delivering campaigns to our audience. Following a Campaign Calendar which outlines the type of campaigns, the content, dates and key deliverables we will begin to see an increase in organic traffic, quality leads and revenue.
At the end of every campaign we will analyse the results and make adjustments to continuously improve them.