Why a Customer Acquisition Strategy?
You've created a great product and achieved product-market fit. You've seen early success with your first customers, but now you need to scale.
You need to attract, nurture and convert strangers into customers. And you need to do this efficiently and notwaste money in the wrong channels.
We'll work with you to identify your ideal customers and buyer personas in order to decide and implement the correct channels to acquire new customers.
B2B SaaS Customer Acquisition Process
We work with you to understand, in detail, who your ideal customers and develop your Ideal Customer Profiles.
2. Tools & Processes
We'll help you understand the correct Marketing Technology Stack that you need to acquire customers across the relevant channels throughout the customer journey. Typically this includes Marketing Automation, CRM, Analytics, Retargeting and many more.
3. Create & Engage
We will work alongside your Sales and Marketing teams in order to create valuable content which attracts, nurtures and converts visitors into customers. This works in tandem with your brand being consistently visible across all channels where your target audience is present.
4. Measure & Improve
We'll analyse the campaigns and channels which are converting your ideal customers and then experiment with how we can improve these results.